Wholesaler/Installer/Consumer:
One part of our strategy is to service the wholesalers, installers, and the consumers. Product education, training, design, and troubleshooting are all areas requiring attention by this group of customers. When a wholesaler calls for pricing, they need to be able to contact someone. When a contractor has a troubleshooting question, they need someone to visit a jobsite. When a consumer needs help deciding why they should choose one product over another, we will be there!
Bid and Spec with Engineers, Architects, and design build projects:
Engineers, Architects, and General Contractors need help understanding product benefits. When an Engineer wants to know the estimated payback of a solar system, we can help. When an architect wants to know which flush valve has the greatest reliability, we can provide a suggested specification. When a general contractor wants to know why our products are worth more, we have the answers.
Focus Lines and Support
Our lines focus on products that require technical knowledge and appeal to mechanical contractors and engineers. Any non-technical lines benefit from our relatinships. Our focus is on the professionals trade, rather than
retail. We recognize the value that professionals add to a product line, and prefer to use our customers to help us generate demand in the market.
We will limit the number of lines we represent in the Washington and Oregon area simply due to the size of the market and the need to focus on limited products.
Additionally, we have a location with an office and warehouse that has associates who can answer questions and solve problems. We will be actively quoting jobs that appear in the plans exchange throughout
our sales territory.
We are looking to add lines in Washington, Oregon, and Idaho. These lines need to be the right lines that mix well with our business strategy.
Territory and Market Coverage
Originally, our focus markets only included Montana, Wyoming, and Idaho, with plans to expand into other areas. Now that we have been servicing the local region, we found a large demand from the Washington and Oregon markets. Aquatherm and Moen have given us the Washington and Oregon markets, and we have had strong feedback and success in those markets. Since Tim and I have worked for both Keller Supply and Ferguson, we have great relationships with the guys at Keller and Ferguson, and I know we can get strong buy in from key people in the Seattle marketplace.
To cover the Seattle territory, we have hired a resident salesperson in the Seattle area. Phil Sterlington is our local guy that lives in Gig Harbor, and comes to us after years of outside sales for Gensco. Since Dave is from the Seattle area and has family in Gig Harbor and Olympia, he will regularly travel into that market, and is able to support Phil with a solid understandig of that market.
For the Oregon market, we have a resident salesperson in Oregon that travels the territory and has relationships with contractors and wholesalers. Lloyd also worked for Consolidated Supply, and calls on engineers regularly. Lloyd's experience with engineers is great and he has success in getting specified on projects.
We plan to focus attention on engineers, wholesalers, and contractors. This will ensure our success!.
